Holomorphic and canonically normalized superpotential couplings (${\Phi }_c=Z^{1/2}\Phi ,m_c=m/Z,g_c=g/Z^{3/2}$)

Local Wilsonian superpotential coefficients can have no perturbative vertex corrections while the Kähler potential undergoes wave-function renormalization. Canonical normalization then converts a quadratic coefficient $m$ and cubic coefficient $g$ to the displayed running coefficients. Non-renormalization of a holomorphic F-term is therefore compatible with running physical masses and interactions. The distinction requires keeping a local Wilsonian effective action separate from infrared-singular one-particle-irreducible effects and from eliminating entire massive fields.