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There are logarithmic branch points at $z=-3i$ and infinity. At zero, every local branch has $\log (3i)=\ln 3+i(\pi /2+2\pi k)\ne 0$, so division by $z^2$ gives a pole of order two at zero. Decay at infinity does not remove its branching: with $w=1/z$, the function is $w^2[\log (1+3iw)-\log w]$, which changes branch when $w$ encircles zero.

A branch point obstructs a single-valued analytic continuation around a closed circuit. Continuing $\log z=\log |z|+i\theta$ once around zero increases its value by $2\pi i$. A branch cut removes a curve joining branch points or extending to infinity so that a continuous argument can be chosen on the remainder. Zero and infinity are logarithmic branch points; the positive-axis cut used here selects $0<\arg z<2\pi$. The cut is a choice of representation, not a line of poles of the multivalued logarithm.