Set the external four-momenta to zero after identifying the proper diagrams. In each box or triangle, at least one endpoint of the internal photon is a cubic vertex adjacent to an external scalar of zero momentum. That vertex is proportional to , whereas the supplied numerator obeys . All seven such graphs vanish algebraically. This use of the transverse numerator is stronger than merely saying that one has chosen a generic Lorenz gauge.
The two surviving seagull vertex bubbles have vertex factors and . Combining their two propagators gives
This scalar-QED four-point vertex pole in transverse gauge calculation determines the proportionality constant as well as the required tensor structure. Keep while extracting the ultraviolet pole. Lorentz covariance inside the regulated integral replaces by , giving the factor .
For its scalar integral, Feynman parameter gives
There is no infrared divergence at with nonzero . At pole order the two photon assignments and the factor therefore yield
The common engineering scale factor is included in ; finite logarithms are immaterial to the pole. Adding cancels it when
This is minimal subtraction scheme, up to optional finite terms. It agrees with the transverse-gauge scalar QED wave-function pole and . Setting at the outset would instead make the zero-momentum integral scaleless and obscure its separate ultraviolet divergence.