 Audience memory curve

The Audience Memory Curve is a concept often related to how audiences retain information presented to them over a certain period of time, particularly in the context of presentations, lectures, advertising, and other forms of communication. It illustrates the idea that people tend to remember information in a specific pattern: 1. **Initial Peak**: Right after a presentation or exposure to information, audiences typically have a high level of recall, as the information is fresh in their minds.