"Co-opetition" is a business strategy concept that combines elements of cooperation and competition, and it is also the title of a book written by Adam M. Brandenburger and Barry J. Nalebuff, published in 1996. The authors introduce the idea that companies can benefit from cooperating with each other while still maintaining competitive edges. The book outlines how businesses can create value in markets by understanding and managing the interplay between cooperative and competitive strategies.
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