Cognitive dissonance is a psychological theory proposed by Leon Festinger in the late 1950s. It refers to the mental discomfort or tension that individuals experience when they hold two or more contradictory beliefs, values, or attitudes, or when their behavior is inconsistent with their beliefs and values. This discomfort often leads individuals to seek ways to reduce the dissonance by: 1. **Changing beliefs or attitudes**: Adjusting one's beliefs or attitudes to align with one's behavior.
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