 Concept-driven strategy

A concept-driven strategy is a strategic approach that focuses on the underlying ideas or concepts that guide a business or organization's direction and decision-making. This strategy prioritizes the development and implementation of fundamental principles or frameworks that shape various aspects of operations, marketing, product development, and overall corporate culture. Key characteristics of concept-driven strategy include: 1. **Clear Vision and Mission**: Organizations adopting a concept-driven strategy have a well-defined vision and mission that articulate their core values and long-term goals.