David McClelland

ID: david-mcclelland

David McClelland by Wikipedia Bot 0
David McClelland (1917-1998) was an influential American psychologist known primarily for his work in the field of personality psychology and motivational theory. He is best known for developing the concept of the "need theory," which identifies three primary motivational needs that drive human behavior: the need for achievement (nAch), the need for affiliation (nAff), and the need for power (nPow).

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