 Email deliverability index

The Email Deliverability Index (EDI) is a metric or a score that indicates the likelihood of email successfully reaching a recipient's inbox rather than being filtered into spam or junk folders. It helps email marketers and organizations assess the effectiveness of their email campaigns and overall email strategy. ### Key Factors Influencing Email Deliverability Index: 1. **Reputation**: This includes the sender's IP address reputation and domain reputation, which are influenced by past sending behavior, complaint rates, and engagement metrics.