 Externally oriented planning

Externally oriented planning is a strategic approach that focuses on aligning an organization's goals, operations, and resources with external factors, such as market trends, customer needs, competitive dynamics, regulatory changes, and broader economic conditions. This type of planning emphasizes understanding the external environment in which the organization operates to better anticipate changes and adapt accordingly. Key elements of externally oriented planning include: 1. **Market Analysis:** Understanding customer preferences, market demand, and competitive landscape to guide product development and service offerings.