 Federated Learning of Cohorts

Federated Learning of Cohorts (FLoC) is a privacy-focused technology developed by Google aimed at enabling interest-based advertising while preserving user privacy. FLoC was designed to replace third-party cookies, which have been widely used to track user behavior across websites for targeted advertising. The key goals of FLoC are to provide advertisers with effective targeting options while minimizing the amount of individual user data that is shared or collected.