Kantar is a global data, insights, and consulting company that specializes in market research. Founded in 1992 and now a part of WPP, Kantar provides analysis and insights across various sectors, helping businesses understand consumer behavior and market dynamics. Their services include brand research, consumer insights, advertising effectiveness, media measurement, and retail analytics, among others. Kantar leverages both quantitative and qualitative research methodologies to deliver actionable insights to its clients, which range from large multinational corporations to smaller enterprises.
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