LookSmart is a technology company that was originally known for its search engine and web directory services. Founded in 1995, it gained prominence in the early days of the internet by providing a search platform that helped users navigate the web. LookSmart functioned as a directory similar to Yahoo, allowing users to browse categorized listings of websites. Over the years, LookSmart shifted its focus from being a search engine to providing online advertising solutions, particularly in the realm of pay-per-click advertising and contextual advertising.
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