Marketing science refers to the quantitative and analytical approach used to understand and optimize marketing strategies and practices. It combines methodologies from areas such as statistics, data analysis, economics, and behavioral science to inform marketing decision-making and improve overall effectiveness. Here's a breakdown of its key components: 1. **Data Analysis**: Marketing scientists utilize large datasets from various sources, such as consumer behavior, sales data, and market research, to glean insights about market trends, customer preferences, and campaign effectiveness.
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