 Monroe's motivated sequence

Monroe's Motivated Sequence is a persuasive speech organizing technique that is designed to motivate an audience to take action. Developed by Alan H. Monroe in the 1930s, this sequence aims to grab attention, build interest, and prompt action. It consists of five key steps: 1. **Attention**: The speaker opens the presentation in a way that captures the audience's attention. This can be through a compelling story, an interesting fact, a provocative question, or a bold statement.