Netocracy is a term that refers to a social and political concept describing a new form of power structure emerging in the context of information technology and the internet. Coined by Swedish sociologist Alexander Bard and media theorist Jan Söderqvist in their book "Netocracy: The New Power Elite and Life After Capitalism," the term is used to describe a class of individuals and organizations that possess significant influence and control over information and networks in the digital age.
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