Overture is a software platform primarily designed for use within the domains of digital marketing and advertising. Its primary function is to help businesses manage, optimize, and analyze their advertising campaigns across various online channels. Overture's tools typically include features for search engine marketing, social media advertising, and analytics, allowing users to track performance metrics and adjust strategies accordingly. The name "Overture" has also been associated with other software products in different contexts, including music composition and project management.
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