Produsage is a term that combines "production" and "usage," highlighting a model of content creation and ownership that emphasizes collaboration and participation, particularly in the digital environment. The concept was popularized by Axel Bruns in the context of social media and user-generated content, where users are not just consumers of information but also active creators and contributors. In produsage, individuals engage in the production of content collaboratively, often through platforms like wikis, social media, and various online communities.
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