 Psychographic segmentation

Psychographic segmentation is a marketing strategy that divides a target market into different segments based on psychological attributes, including values, beliefs, interests, lifestyles, attitudes, and personality traits. Unlike demographic segmentation, which focuses on observable characteristics such as age, gender, and income, psychographic segmentation delves deeper into the motivations and preferences of consumers. By understanding the psychographics of their audience, marketers can develop more tailored and effective marketing strategies.