 Quantitative Marketing and Economics

Quantitative Marketing and Economics is an interdisciplinary field that applies quantitative methods, data analysis, and economic theory to understand marketing phenomena and consumer behavior. It focuses on employing mathematical and statistical models to analyze data related to marketing strategies, consumer preferences, pricing, and market trends. Here are some key aspects of this field: 1. **Data-Driven Decision Making**: Quantitative marketing relies heavily on data analysis to inform marketing strategies.