Telemarketing is a marketing strategy that involves contacting potential customers or clients via telephone to promote products or services, conduct market research, or solicit donations. This communication can occur through both inbound calls (where potential customers call in) and outbound calls (where sales representatives make calls to potential customers). Key aspects of telemarketing include: 1. **Sales Calls**: Telemarketers can either sell products directly over the phone or set appointments for later meetings.
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