Time to Value (TTV) refers to the duration it takes for a product, service, or solution to provide tangible benefits or value to a customer after they have made a purchase or engaged with it. This concept is particularly important in various industries, including software as a service (SaaS), where customers expect to see results quickly after implementation. A shorter TTV means that a customer can realize the benefits of their investment sooner, leading to higher satisfaction and potentially improved retention rates.
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