Uplift modeling, also known as incremental modeling or true lift modeling, is a statistical technique used primarily in marketing and customer relationship management to estimate the incremental effect of a specific treatment or intervention on a target outcome. The goal of uplift modeling is to identify which customers are likely to respond positively to a marketing action (such as a promotional campaign) and to measure the actual uplift in response caused by that action. ### Key Concepts of Uplift Modeling: 1. **Treatment vs.
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