Vertical and horizontal bundles
ID: vertical-and-horizontal-bundles
Vertical and horizontal bundles are concepts often used in marketing, product development, and retailing, particularly in the context of bundling products or services. Here's a breakdown of each: ### Vertical Bundling **Definition**: Vertical bundling refers to the combination of products or services that are related in a supply chain, typically combining offerings that serve different stages of a single process or fulfill complementary needs.
New to topics? Read the docs here!