Visual rhetoric refers to the use of visual images and design elements to communicate messages, persuade audiences, or create meaning. This concept combines principles from both rhetoric—the art of persuasion—and visual communication, focusing on how visual elements such as color, composition, typography, and imagery influence interpretation and understanding. Key aspects of visual rhetoric include: 1. **Audience Understanding**: Visual rhetoric considers the audience's background, experiences, and cultural context, which can affect how they interpret visual messages.
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