Incoming links: iPhone
One of the first 1 million USD (zero artistic value) porn movie. And also a piece of shit! Hotter porn has been shot in kitchens around the world using iPhones.
IMDb entry: www.imdb.com/title/tt0477457/.
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Of course, this only made sense when Apple was more of an underdog to IBM, and Ciro Santilli greatly admires their defiance of the norm.
As of 2020 however, Apple is kind of on the top of the mobile world, and Think different simply makes no sense anymore, notably because it relies on closed source offline software used by millions.
it's Popular Now It Sucks comes to mind.
This is a trap every company that prides itself on it's "alternative culture" sets for itself. If they succeed, they could become the norm.
1976 Think different. 2011 Think mainstream
. Cropped from wallpapersafari.com/w/RqYUEj.1984 Macintosh advertisement by Apple (1984)
Source. This ad suggests that Apple was the new thinker that would destroy IBM, as Steve Jobs said it himself when introducing the ad: www.youtube.com/watch?v=zlQvMp5rB6g. And then Apple became IBM in the 2000's starting with the launch of the iPod and then leading up to the iPhone.medium.com/left-right/the-education-system-is-about-to-implode-5c95f774b523 The Education System is About to Implode by Nicholas Budny (2020)
Stanford, MIT, Harvard and Oxford are luxury goods in the same sense that a Mercedes-Benz might be, or the latest iPhone. They sell an aesthetic experience that provides the consumer with social status, similar to acquiring expensive clothes or a fancy house.
Bar scene from Good Will Hunting
. Source. This scene is way way overdone. But: