The Fall of The Simpsons: How it Happened by Super Eyepatch Wolf (2017)
Source. This interesting video essay makes the main point that the Simpsons used to be good because they mocked mainstream. But then they became mainstream, which basically defeated their purpose. Think different from Apple comes to mind.Of course, this only made sense when Apple was more of an underdog to IBM, and Ciro Santilli greatly admires their defiance of the norm.
As of 2020 however, Apple is kind of on the top of the mobile world, and Think different simply makes no sense anymore, notably because it relies on closed source offline software used by millions.
it's Popular Now It Sucks comes to mind.
This is a trap every company that prides itself on it's "alternative culture" sets for itself. If they succeed, they could become the norm.
Take on Apple's Think different logo with Tux instead of the Apple logo
. In 2020, to think different, is to think open knowledge. Work by Ciro Santilli, based on en.wikipedia.org/wiki/File:Tux.svg.
1976 Think different. 2011 Think mainstream
. Cropped from wallpapersafari.com/w/RqYUEj.