An attack ad is a type of advertising, often used in political campaigns, that is designed to criticize or discredit an opponent or opposing viewpoint. These ads typically highlight negative aspects of the opponent's record, character, or policies, often using emotionally charged language and imagery to sway public opinion. Attack ads can take various forms, including television commercials, radio spots, online advertisements, and direct mail.
Atticism refers to a style of writing or speech that is characterized by clarity, brevity, and elegance, often associated with the literature of ancient Athens. The term is derived from "Attica," the region of ancient Greece that includes Athens, which was known for its cultural and intellectual achievements. The style of Atticism emphasizes precise expression and an avoidance of excess or ornamentation, in contrast to more elaborate forms of rhetoric prevalent in other regions.
Bathos is a literary and rhetorical device that refers to an abrupt shift from a serious or elevated tone to a trivial or commonplace one, often resulting in a humorous or absurd effect. It can occur in various forms, including in poetry, prose, or speech. The term is derived from the Greek word "bathos," which means "depth," but in literary context, it typically connotes a failed attempt to achieve grandeur, leading to a sense of bathos instead.
The term "battler," particularly when referring to an underdog, describes someone or something that faces significant challenges or obstacles but continues to fight or strive against the odds. This could pertain to various contexts, such as sports, personal struggles, or competition in general. In sports, for example, a "battler" might be a team or athlete who is not favored to win but demonstrates great determination and resilience, often earning the admiration of fans for their tenacity.
Bdelygmia is a term that originates from the Greek word "bdelygma," which means "abomination" or "disgust." In a rhetorical context, it refers to a figure of speech that involves the expression of contempt or disdain toward a subject, often through vehement or scathing criticism. Bdelygmia can be used in literature, speeches, and debates to emphasize strong emotional rejection and to convey moral outrage or disapproval.
The Belgrade Competition in Oratory is a prestigious public speaking competition that typically attracts participants from various countries. It focuses on cultivating oratory skills and providing a platform for young speakers to showcase their abilities in argumentation, persuasion, and presentation. The competition may include various formats of speeches, such as prepared speeches, impromptu speaking, and debate-style presentations. Participants are often judged on criteria such as clarity, creativity, eloquence, and the effectiveness of their arguments.
Bloviation refers to the act of speaking or writing at great length in a verbose or inflated manner, often without much substance or clarity. It usually implies a certain level of arrogance or self-importance in the way the speaker presents information, emphasizing style over substance. The term is often used in a critical context to describe political speeches, media commentary, or public discourse that is characterized by excessive wordiness and grandstanding, rather than meaningful content or straightforward communication.
"Brutus" is a work by the Roman orator and philosopher Marcus Tullius Cicero, written in 46 BCE. This text is a dialogue that discusses the theory and practice of rhetoric, and it also addresses the history and development of Latin oratory. In "Brutus," Cicero reflects on the great orators of the past and his contemporaries, comparing their styles and contributions to the art of persuasion.
Burlesque is a theatrical art form that combines elements of comedy, dance, and music, often with a focus on satire and parody. Historically, it originated in the 19th century as a form of entertainment that mocked and exaggerated social conventions, literary works, and high culture. Burlesque performers frequently use costumes, props, and exaggerated characterizations to entertain audiences.
Byzantine rhetoric refers to the style and practice of rhetoric as it developed and was utilized in the Byzantine Empire, which lasted from approximately the 4th century to the 15th century. This form of rhetoric was heavily influenced by classical Greek rhetoric, particularly the works of Aristotle, Cicero, and other classical rhetoricians, but it also evolved in response to the unique cultural, political, and religious context of Byzantium.
Barack Obama's campaign rhetoric is characterized by several key elements that contributed to his success as a politician, particularly during his presidential campaigns in 2008 and 2012. Here are some defining characteristics of his rhetoric: 1. **Hope and Change**: One of the most notable phrases from Obama's 2008 campaign was "Hope and Change." This slogan resonated with voters who were looking for a departure from the status quo and inspired a sense of possibility for a better future.
Catachresis is a figure of speech involving the misuse or strained use of words. It often occurs when a term is applied incorrectly or in an inappropriate context, leading to an unconventional or metaphorical meaning. This can create a vivid image or highlight an idea in a unique way, but it can also result in confusion or a lack of clarity if overused.
Chiastic structure, also known as chiasmus, is a literary device used in writing, where concepts or ideas are presented in a mirrored or inverted pattern. This structure often takes the form of an A-B-B-A pattern, where the first part (A) is mirrored by the last part (A), and the second part (B) is mirrored by the second-to-last part (B).
Chironomia is a term that refers to the art of gesture and the use of hand movements in communication, particularly in relation to public speaking and oratory. The word is derived from the Greek roots "chiro-" meaning hand and "-nomia" meaning law or management. Chironomia is often studied in the context of rhetoric, where gestures can enhance the delivery of a speech, emphasize key points, and engage the audience more effectively.
A chreia is a type of rhetorical exercise or literary form often associated with the teachings of the Stoics and other philosophical traditions in ancient Greece and Rome. It typically takes the form of a brief anecdote or saying that illustrates an ethical principle, moral lesson, or notable behavior, usually attributed to a specific person, often a sage or philosopher. The structure of a chreia generally includes a statement or deed followed by an explanation of its significance, relevance, or moral lesson.
Circumlocution is a rhetorical device or communication strategy that involves expressing an idea in an indirect or roundabout way instead of using a straightforward or concise expression. This approach often employs excessive words or convoluted phrases to convey meaning. Circumlocution can be used for various reasons, such as to avoid bluntness, to embellish language, to create a sense of mystery, or to navigate sensitive topics.
In rhetoric, a "clausula" refers to a concluding clause or a rhythmic, often balanced, phrase that delivers a final point or emphasis in a speech or written work. It is typically a short, impactful statement that reinforces the argument being made and can add a dramatic or persuasive effect to the conclusion of a discourse.
In rhetoric, climax refers to a figure of speech in which words, phrases, or clauses are arranged in order of increasing importance, intensity, or value. This technique is used to create a sense of progression and to emphasize the significance of the ideas being presented. The structure builds up to a peak, enhancing the emotional impact of the message and helping to engage the audience.
Cluster criticism is a specific approach in literary and cultural analysis that examines a group of related texts, themes, or historical contexts, rather than focusing on a single work in isolation. This method allows critics to explore how different pieces of literature, art, or cultural artifacts interact with each other, revealing patterns, influences, and common motifs.
Cognitive rhetoric is an interdisciplinary field that combines insights from cognitive science and rhetorical studies to explore how human cognition influences the processes of persuasion and argumentation. It examines the mental processes involved in understanding, producing, and evaluating persuasive communication, as well as the way cognitive structures, such as schemas and frames, play a role in shaping rhetoric. Key aspects of cognitive rhetoric include: 1. **Mental Models**: How people create mental representations of information that affect their understanding and response to arguments.