AlterGeo was a location-based advertising and analytics platform that provided services primarily for businesses looking to engage customers through location tracking and targeted advertising. The platform utilized geolocation data to help companies create customized marketing campaigns that reached users based on their physical location, thereby increasing the relevance and effectiveness of those campaigns. In addition to its advertising services, AlterGeo also offered analytics tools that allowed businesses to measure the effectiveness of their location-based marketing strategies, track customer interactions, and analyze foot traffic patterns.
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