Conjoint analysis

Conjoint analysis is a statistical technique used in market research to understand how consumers make decisions based on the attributes of a product or service. It helps identify the value that consumers assign to different features and combinations of features, which can provide insights into their preferences and purchasing behavior. Here are the key elements and concepts of conjoint analysis: 1. **Attributes and Levels**: In conjoint analysis, researchers identify key attributes of a product (e.g.