The contrast effect is a cognitive bias that occurs when the evaluation of something is influenced by the comparison to another item or experience that is perceived immediately before it. Essentially, the contrast effect can significantly impact our judgments and decisions by shaping how we perceive differences in qualities or attributes. For example, if a person is shown a series of job candidates, the characteristics and qualities of the candidates may stand out more distinctly depending on the order in which they are presented.
Articles by others on the same topic
There are currently no matching articles.