Decoding (semiotics)

In semiotics, decoding refers to the process of interpreting and making sense of signs and symbols within a particular context. It involves the audience or recipient of a message analyzing and constructing meaning from the signs presented to them, based on their own experiences, cultural background, and the context of the communication. Semiotics, the study of signs and symbols and their use or interpretation, divides the process of communication into several components: 1. **Signifier**: The physical form of the sign (e.g.