Email appending

Email appending is a marketing process used to enhance a company's existing customer database by adding email addresses to the records of known customers or prospects. This technique typically involves matching the names, phone numbers, or physical addresses in a company's database with a larger, pre-existing database that contains valid email addresses. Here's how it generally works: 1. **Data Collection**: A company collects information about its customers, which may include names, addresses, and phone numbers.