Email service provider (marketing)

An Email Service Provider (ESP) in the context of marketing is a company or platform that offers tools and services to businesses and organizations for sending, managing, and tracking email communications. These services are typically used for email marketing campaigns, newsletters, customer relationship management, and personalized communication with clients or customers. ### Key Features of ESPs: 1. **Email Campaign Management**: ESPs allow users to create, send, and manage multiple email campaigns. This includes design tools for creating visually appealing emails.