Ethnosemiotics is an interdisciplinary field that merges the study of semiotics—the science of signs and symbols and their use or interpretation—with ethnography, which is the study of cultures and social practices. Essentially, it focuses on how cultural meanings are constructed and communicated through signs within specific social contexts. In ethnosemiotics, researchers analyze the ways in which cultural groups create meanings through language, gestures, practices, and other forms of communication.
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