EToys.com was an online retailer that specialized in toys and games. Launched in the late 1990s, it was one of the early e-commerce sites focusing on children's products. The site aimed to provide a wide variety of toys, games, and educational products for children and often featured user-friendly navigation and various promotional offers. EToys.com was particularly noted for its marketing efforts during the holiday season, aiming to capture the growing online shopping market.

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