Heroic Imagination Project

The Heroic Imagination Project (HIP) is an educational initiative that aims to inspire individuals to act heroically and cultivate personal responsibility in the face of moral dilemmas. Founded by social psychologist Philip Zimbardo, who is well known for the Stanford prison experiment, HIP focuses on promoting the understanding of the factors that contribute to altruistic behavior and courage. The project emphasizes the importance of transforming bystander apathy into proactive engagement, teaching participants the skills necessary to take positive action in challenging situations.