Identification in rhetoric

In rhetoric, identification refers to a strategy used by speakers and writers to create a sense of connection or similarity between themselves and their audience. The goal is to establish common ground, making the audience more receptive to the message being presented. This concept was notably discussed by the rhetorician Kenneth Burke, who emphasized that identification involves recognizing shared values, experiences, beliefs, or emotions. When a speaker successfully identifies with their audience, they can make their arguments more persuasive.