Ideograph (rhetoric)

An ideograph is a concept in rhetorical studies that refers to a dynamic, abstract term or phrase that signifies a set of values, beliefs, or ideals within a specific cultural or political context. Ideographs serve as symbolic representations that encapsulate complex meanings and can evoke strong emotional responses. The term was popularized by the rhetorical scholar Michael Calvin McGee in the late 20th century. He argued that ideographs are crucial in shaping public discourse and political communication.