Incentive-centered design

Incentive-centered design (ICD) is a framework that focuses on understanding and leveraging human motivations to design systems, products, or services that effectively influence behavior. The core idea is to create environments that align the incentives of various stakeholders—such as users, customers, or employees—with the desired outcomes of the designers or organizations. Key principles of incentive-centered design include: 1. **Understanding Motivations**: Identifying what drives individuals to act in certain ways is crucial.