"Nofollow" is an HTML attribute used in hyperlinks to instruct search engines that the linked page should not receive any "link juice" or ranking power. This attribute prevents search engines from using the link for ranking purposes, meaning that it doesn't contribute to the linked page's search engine ranking. The primary purpose of the nofollow attribute is to help webmasters control the flow of page rank and to avoid potential spam problems, particularly in user-generated content like blog comments and forums.
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