Norm of reciprocity

The norm of reciprocity is a social principle or norm that suggests that individuals are more likely to respond to positive actions with positive actions and to negative actions with negative ones. In essence, it is the idea that people feel a social obligation to return favors, gifts, or acts of kindness they receive from others. This norm plays a significant role in building social relationships and cooperation, as it encourages mutual support and balance in interpersonal exchanges.