Shotgun email

A "shotgun email" refers to a marketing tactic where a single email is sent to a large number of recipients simultaneously, often without personalization or targeting specific interests. The idea is to cast a wide net in the hopes of reaching a broader audience, similar to how a shotgun disperses pellets over a wide area. This approach is often criticized for being less effective than targeted email marketing strategies that focus on segmented audiences, as recipients may perceive shotgun emails as spam or irrelevant.