Source credibility refers to the trustworthiness and reliability of a source of information, often evaluated based on various factors that influence how the audience perceives the source. It is a crucial aspect in fields like communication, journalism, research, and marketing, as it affects how information is received and accepted by the audience. Key factors that contribute to source credibility include: 1. **Expertise**: The level of knowledge and skill that the source possesses in a particular subject area.
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