Suicide bidding is a term used in auction contexts, particularly in online advertising or industrial procurement, where a bidder intentionally submits a low bid to disrupt market conditions or to lower the average bid price. The goal can vary; for instance, a bidder might aim to create a situation where others also lower their bids, hoping to win the auction at a lower cost. In some cases, this practice can be seen as unethical because it undermines fair competition.

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