Vested interest (communication theory)

In communication theory, "vested interest" refers to the motives or stakes that individuals or groups have in particular outcomes or messages. It suggests that people's perspectives and interpretations are influenced by their personal, professional, or financial interests. This concept is crucial for understanding how communication occurs in various contexts, including politics, media, and interpersonal relationships. In essence, when someone has a vested interest in a particular issue, they are likely to communicate in ways that promote their agenda or defend their position.