A viral phenomenon typically refers to an event, trend, or piece of content that spreads rapidly and widely across the internet, often through social media and digital platforms. This can include videos, memes, articles, challenges, or any other form of media that captures attention and encourages sharing. The term "viral" is used because the spread of this content resembles the way a virus spreads: quickly and often unpredictably, reaching a large audience in a short amount of time.
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