Visual semiotics is the study of signs and symbols in visual forms of communication, focusing on how images, symbols, and visual elements convey meaning. It draws from semiotics, the broader theory of signs and meaning-making, established by theorists like Ferdinand de Saussure and Charles Sanders Peirce. In visual semiotics, the emphasis is on analyzing how visual representations—such as photographs, paintings, advertisements, films, and other visual media—function as a system of signs.
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