 Call option on a power payoff

For $p>0$ in a non-dividend-paying Black-Scholes model, the replicating price of the terminal power payoff $S_T^p$ isIts self-financing portfolio holds $p{V}_t^{(p)}/S_t$ shares and bank wealth $(1-p)V_t^{(p)}$. Itô's formula gives physical drift $p\mu -(p-1)r$ and volatility $p\sigma$ for this replicating asset; its risk-neutral drift is $r$.

Since $V_T^{(p)}=S_T^p$, the payoff $(S_T^p-K{)}^{+}$ is a European call option on this replicating asset. The Black-Scholes formula gives the displayed price with $\tau =T-t$ and $d_2=d_1-p\sigma \sqrt{\tau }$. Using the raw process $S_t^p$ as a non-dividend-paying underlying would miss its time-dependent replication factor.