 Electromagnetic braking of a sliding rod

A conducting rod sliding on rails separated by $\ell$ in a transverse magnetic field has induced current magnitude $B\ell v/R$ when self-inductance is neglected and resistance is $R$. The Lorentz force opposes motion with magnitude $B^2{\ell }^{2}v/R$, so free motion decays exponentially on the displayed time constant. Joule heating integrates to the rod's lost kinetic energy. Current direction follows the Lenz's law.